BEIJING, CHINA – February 10: Chloe Kim of the US celebrates with the US flag … [+]
U.S. Ski & Snowboard, the nationwide governing physique for Olympic snowboarding and snowboarding in the US, has signed its first-ever title partnership deal for the U.S. Snowboard Staff with Hydro Flask.
The deal, which is able to lengthen via the 2026 Winter Video games in Milan and Cortina d’Ampezzo, Italy, will present the snowboard program with further monetary and advertising and marketing assist.
“That is probably the most vital partnership we’ve ever had for the snowboard crew and likewise the proper model alignment,” stated U.S. Ski & Snowboard president and CEO Sophie Goldschmidt.
Since taking on on the helm of the group in 2021, Goldschmidt has been centered on rising this system’s visibility and profitability, with vital offers together with an NBC Sports activities extension and an Exterior Interactive partnership and a title partnership with Stifel Monetary
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Now, the U.S. Snowboard Staff has its personal title sponsor and all of the assist that goes together with that. One of many United States’ most profitable groups on the Winter Video games, snowboarding accounts for 35 of the U.S.’s 332 Winter Olympics medals, fourth behind pace skating, determine skating and alpine snowboarding.
With regards to gold medals on the Winter Video games, snowboarding is tied for second-most (17) with alpine snowboarding, behind pace skating (30).
Two of these gold medals belong to halfpipe snowboarder Chloe Kim, the primary lady to win two gold medals in that self-discipline along with her victory at Beijing 2022. After taking final season off from aggressive snowboarding, Kim is returning for 2023-24 and plans to compete within the 2026 Winter Video games.
“One of these assist is so essential for our sport,” Kim stated concerning the title partnership with Hydro Flask.
Different U.S. Snowboard Staff members who earned medals on the 2022 Video games embrace slopestyle’s Julia Marino and Lindsay Jacobellis and Nick Baumgartner in snowboard cross.
Hydro Flask’s title sponsorship marks the growth of an present partnership with U.S. Ski & Snowboard, which has been a named provider producing co-branded bottles and kit since 2019.
Hydro Flask can even function an affiliate companion on the Toyota U.S. Grand Prix occasions held at Copper Mountain, Colorado, and Mammoth Mountain, California, in addition to the Visa Huge Air occasion at Copper Mountain.
